Mastering Social Media: Unleashing the Potential for Customer Outreach in Local Businesses

In today’s digital age, social media has emerged as a powerful tool for local businesses to engage with their target audience, build brand awareness, and improve customer outreach. With billions of users across various platforms, social media provides an unprecedented opportunity for businesses to connect with potential customers on a personal level. In this blog […]

Combining Keyword Research and Content Strategy

Researching and using relevant keywords is an important part of your SEO strategy. However, combining these keywords with compelling, user-friendly content is critical. In February 2011, Google release an algorithm update called Panda aimed at preventing ‘thin-content’ websites and advert-heavy websites ranking high in search results. Thin-content websites are websites that use keywords very lightly on a […]

Top 5 SEO Improvements

seo north west

Here are our top 5 tips to improve your website’s SEO: Add Alt tags to your images An Alt tag is a a set of code within an image that is used to describe the image for screen reader users. It also counts as a key tag to write your keywords. You can add an alt […]

A Geographic focus on Keywords

Many users find this website by googling “Liverpool Web Designer”. I bet that in the past month you have search for a location based service, restaurant or shop! 92% of internet users used the internet to find a local business in 2015 I’ts important that ‘local’ service providers, restaurants, shops and other businesses ensure that there […]